Zeus (#14)
Question: "Memo to our Typographers. Your letters are to thick. They need to be thin enough to be applied layer upon layer, like hundredfold leaves of papyrus recording the slightest idea that stands up on two legs. You need the eyes of flies, not snakes. Your jokes are not fast enough, they arrive like the next highway gas station: 30 kilometers to go, 15, 5, next exit."
Answer: "Personally I am sick and tired of making typefaces. Essentially, in my opinion, it is not a task of typography. I have done two others apart from Zeus, but only to earn money, and at that time I really had to do it. I find new typefaces fundamentally and absolutely superflous. In the best cases, new typefaces have a monetary effect, and that is really quite minimal. What we make should be lasting, but: primum vivere... The production of new types is only a 'necessity' within capitalism. Where advertising is transformed into scientific communication the typeface nonsense is pointless." (Jan Tschichold in a letter to Josef Albers in 1931)
More info at Zeitschrift
Digitalizing of Jan Tschicholds typeface Zeus as text and display typeface.
Date: 2008
Designed at Pleks
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